Part 1: Navigating the Future College Athletics World of Name, Image and Likeness
Collegiate Sports Consulting– notes and webinar included in link:
DI Board of Directors and Presidential Forum discuss future of division (Apr 30)
The Legislative Solutions Group is recommending several concepts for broader membership consideration that would:
- Allow student-athletes to promote their own business activities using their name, image and likeness. The business activities can be related to athletics or separate from the student’s athletics ability and could include conducting camps and clinics. While student-athletes would be permitted to identify themselves by sport and school, the use of school marks and logos would be prohibited.
- Allow student-athletes to participate in third-party endorsements in which they identify themselves as student-athletes. Again, the use of school marks and logos would be prohibited.
- Allow student-athletes to be compensated for personal appearances for commercial entities, as well as charitable, educational or nonprofit organizations.
- Allow student-athletes to be compensated for their autographs.
Board of Governors moves toward allowing student-athlete compensation for endorsements and promotions (Apr 29)
“While student-athletes would be permitted to identify themselves by sport and school, the use of conference and school logos, trademarks or other involvement would not be allowed. The board emphasized that at no point should a university or college pay student-athletes for name, image and likeness activities.”
“The board’s recommendations now will move to the rules-making structure in each of the NCAA’s three divisions for further consideration. The divisions are expected to adopt new name, image and likeness rules by January to take effect at the start of the 2021-22 academic year.”